Towson University’s StarTUp Innovation Hub Opens in the Armory at Towson Row

Owings Mills, Md. (September 20, 2021) Developer Greenberg Gibbons and Towson University today celebrated the opening of StarTUp in the Armory, the university’s new entrepreneurship and innovation hub located within Towson Row, the $350 million mixed-use destination and gateway to downtown Towson, Md.

StarTUp acts as the university’s “front door” for start-ups, small businesses, and corporations to connect and pursue opportunities for innovative collaboration and venture creation. The 26,000-square-foot hub includes:

  • 6,000 square feet of coworking space that is free for entrepreneurs, students, and community members to use, and offers state-of-the-art technology and high-speed Wi-Fi
  • Open space for events with up to 500 guests
  • Seven conference rooms, including a media/gaming high-tech room
  • Boardroom with seating for up to 24
  • Multipurpose room for 75 people
  • 15 offices for university-affiliated ventures, StarTUp staff, and partner organizations

“It’s been rewarding to partner with Towson University in creating this cutting-edge entrepreneurial hub,” said Brian Gibbons, Chief Executive Officer of Greenberg Gibbons. “StarTUp in the Armory adds another exciting element to Towson Row, and further brings the university, the Greater Towson community and regional business innovators together.”

The Armory at Towson Row is an adaptive redevelopment of the historic National Guard Armory building on West Susquehanna Avenue. Besides StarTUp it also features a soon-to-open Starbucks with outdoor seating and another 5,400 square feet of space for a restaurant or brewery.

“The StarTUp is TU’s destination hub for entrepreneurs and business engagement right in the heart of Towson. This innovative space will convene and catalyze entrepreneurs and business leaders—and connect them to Towson University’s outstanding faculty and students,” said university President Kim Schatzel. “When you consider the development on our campus as well as near campus—including Towson Row—there is more than $1.7 billion in public and private investment being made in Towson right now. This truly historic investment is arguably the most per square foot happening anywhere in Maryland and TU added much to that momentum. We are thrilled to be partnering with Greenberg Gibbons on the Armory and our commitment as an anchor institution to the Greater Baltimore region.”

Towson Row, a premiere mixed-use development by Greenberg Gibbons and Caves Valley Partners, is located on five acres between York Road, Towsontown Boulevard, Washington Avenue and Chesapeake Avenue. In addition to the Armory, the 1.2 million-square-foot development features 150,000 square feet of Class A office space, Altus at Towson Row student housing, The York at Towson Row apartment complex, and a 220-room dual-flag hotel. It will be anchored by a 45,000-square-foot Whole Foods Market and will include over 75,000 square feet of retail/restaurant space.

About Greenberg Gibbons

Celebrating more than 50 years of success, Greenberg Gibbons is one of the East Coast’s premier developers, investors, and owners of mixed-use, retail, and flex/R&D properties. The company has developed and managed a portfolio of more than 10.6 million square feet of properties. Its signature projects include the award-winning Hunt Valley Towne Centre, Annapolis Towne Centre, Waugh Chapel Towne Centre, Foundry Row, and Towson Row. For more information, visit